It does have easy to access links, but the links feel like a secondary part of it, so it still feels like maybe it's not as accurate as it could be. Google's AI in search feels so intrusive and takes up so much of the page. While Google's AI mode is not available to everyone, the current search is pretty easy to beat. The interface is simplified and doesn’t show traditional web links, but users can still access them through other options. It is similar to what Google is testing with its own AI Mode for search. With the explosion of e-commerce and online search activity, every new product leaves a digital footprint, from Google Shopping listings and reviews to news mentions.
The next step in Bing generative search
- There’s a growing concern in the industry that websites that create content for free will eventually go out of business if AI bots scrape that content to present it directly in a chat window or search page.
- The search page will also list the sources that the AI-generated text was created from below the answer, and will even present traditional search results in a sidebar on the right for those who are uninterested in Bing’s curated AI experience.
- Google’s AI in search feels so intrusive and takes up so much of the page.
- The warning states “Generative AI is experimental.” For health- and finance- related queries, the summar directs the searcher to seek out professional advice.
- It’s also worth taking a look at our Bing Playground and performing a few searches to see it all in action.
Learn how to connect search, AI, and PPC into one unstoppable strategy. While we’ll have to wait and see the full impact, Bing’s move sets the stage for a new chapter in search. “… our product is built on the foundation of providing the best results, and we will not compromise on quality for speed.
The next Linux Mint release has a name and several new features
BGS adopts a more elaborate layout that takes up more real estate both horizontally and vertically on the search results page, offering detailed information about the query. Both BGS and Google’s AIOs aim to provide a summarized response to search queries, but they differ significantly in design and functionality. Organic search results are positioned to the right of the answer summary, ensuring they remain visible and relevant. Over the past few months, we have seen a mixed response to Google’s AI Overviews with summaries that range from inaccurate and false to downright disturbing and dangerous. To improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.” While transformer models have served us well, the growing complexity of search queries necessitated more powerful models.”
There is a a significant difference between how organic results are gtbet casino login presented in Microsoft Edge and other browsers. This design reduces visual clutter, enhancing user experience by making the summary more visually accessible. The answer summaries are shifted down the page to make room for ads at the top of the page for specific queries. Bing has officially entered the AI-enhanced search arena with Bing Generative Search, their response to Google’s AI Overviews.
For instance, the press release features a representative search example for “How long can elephants live,” which showcases a layout markedly different from that of Google’s AI Overview (AIO). Currently, BGS only activates for a small number of queries. This feature is still in the preliminary stages, visible only for a select few queries as part of its initial rollout.
From the analysis of link and search position data, we understand that the system does not solely select sources directly responsive to the query. I explore this in an earlier article highlighting how A Overviews explore related queries for documents to provide unique information. You might be able to gain visibility for that query by targeting related queries. For the query, “how long can elephants live”, 3 URLs were in the top 10 results, 2 were out of the top 10, and 3 did not rank at all in the top 100 results for the query.
Links in Bing Generative Search Result and Search Position
- Microsoft says it continues to evaluate the impact that AI in search is having on websites in terms of direct traffic and readership.
- This has a significant impact on the visibility of organic search results.
- Bing will soon prioritize AI-generated answers alongside traditional search results.
- When building summaries, the system evaluates documents responsive to the query but, if the top results are repetitive, it will explore documents responsive to related queries as well.
- The analysis of the SERP positions for the 18 URLs linked in the documents reveals a clear preference for top-ranked URLs, especially those in the top 2 positions.
- In BGS, you have to select the information icon to see any type of warning to the searcher.
- The answer summaries are shifted down the page to make room for ads at the top of the page for specific queries.
Moreover, Bing has taken a much stronger stance than Google in providing visibility to organic results and transparency in sourcing summary content. It seems that the system either seeks out documents responsive to related queries or documents with text that verifies the statements in the summary. Several studies from Advanced Web Ranking, SE Ranking, and Authoritas found that AIO summaries included a significant number of links that were low or unranked for that query. The fact that the summaries can include documents that don’t rank for the query provides some important clues as to how the system might work. Bing has provided several examples of its generative search experience which help provide some first insights into the linked sources.
Significantly more is available on these organic results when using our API, so don't forget to check out the Bing Organic Results API documentation page. When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. The Bing search URL that would be found under webPages.webSearchUrl in the official API can be found under search_metadata.bing_url in our API. Google is also adding Gemini-based answers to search results too, which appear at the top of the search result page.
Example Header Changes
The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date. Due to the sheer number of different possible response objects available, I'm only going to cover a few of them directly in this blog post. While the previous steps have all been quite straightforward, the changes to the response format handling will likely be the most involved for you depending on how much of the data you have been using. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API. The official API's response format differs from our own so there are still changes to make, but we're part way there.
The warning states “Generative AI is experimental.” For health- and finance- related queries, the summar directs the searcher to seek out professional advice. In AIOs, links may be provided in a carousel underneath the full summary or individual sections. Below each section of the summary, Bing also provides the sourced documents. Both BGS and AIO summaries provide links to URLs cited as sources for the summaries. Both Chrome and Safari show organic results automatically, in Microsoft Edge you have to select See more on the right.
With TensorRT-LLM, the latency was reduced to 3.03 seconds per batch, and throughput increased to 6.6 queries per second per instance. TensorRT-LLM is a tool that helps reduce the time and cost of running large models on NVIDIA GPUs. Using LLMs in search systems can create problems with speed and cost. Leveraging both Large Language Models (LLMs) and Small Language Models (SLMs) marks a significant milestone in enhancing our search capabilities. “At Bing, we are always pushing the boundaries of search technology.
If you select the arrow next to ‘Learn more,’ the additional documents will display. As you hover over each annotation and section of text, a box opens providing direct links to the source verifying the statement. The BGS experience provides annotations for each section of AI-generated content. Additionally, Source Citations are prominently displayed throughout the AI-generated experience, providing greater transparency and easy verification of the information presented. The page features a Document Index that makes it easy to quickly navigate to Related Sections, enhancing user experience by making information more accessible.
If your implementation is relatively simple and only uses the q and mkt parameters, then when you make these changes, you should see a full response come back from our endpoint at this stage. Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps. If you don't already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month). The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you're reading this) and you may be searching for a suitable replacement. Curiously, this new experience doesn't appear to use the Copilot brand anywhere.
For the query “what is a spaghetti western”, there were 6 URLs cited, and all of them are in the top 10 results for that query. 28.3% of URLs were found to not rank in the top 20 results for the query. In the 18 examples observed, it appears that Bing’s Generative Search doesn’t just pull information from the top-ranking documents related to a query but also includes lower-ranking and unranked documents.